Instagram is a great place to share fun and interesting photos with family and friends but it can also be a great place for marketing your business. It’s excellent for small, local businesses because it can help you create interest in your company. However, it does take a little time and planning to use this photo-sharing app as a marketing tool.
For example, you can’t just pop in occasionally and post something and you don’t want to post anything that doesn’t have something to do with your business. This doesn’t mean that you’ll only post images of your products but your photos should be industry related in some way.
Set up a schedule for posting your images and short videos each week. You don’t need to overload your viewers with content so posting two or three images at a time should be efficient. In addition to posting regularly, make sure you only use high quality images and choose what to post carefully.
Choosing Your Images Wisely
When posting images on Instagram for marketing purposes, keep in mind that everything you post will be a direct reflection of your company. You should only post photos that will help build a positive image for your company, so save those pictures of your family vacation for your personal account and make everything on your business account industry related and authentic.
You can take photos of your employees, products and special events. You can even take pictures of your company holiday parties. In fact, these are excellent photos because they depict your employees in a fun and festive environment, which helps to humanize your company.
What you don’t want to do is to use stock photos you find online even if they do have something to do with your industry. These are cold and impersonal and they will leave a negative impression on your company, so only use photos that you or someone representing your company takes. Authentic, high quality photos will help set you apart from your competitors.
Always be true to your brand but find fun and creative ways to showcase your images. Learn how to take better pictures with your Smartphone and use PhotoShake, PicFrame or one of the other many apps available to help you combine photos and create new, fun and exciting images. this will help to get your viewers talking. When your followers interact with each other, it will help you build a community of loyal followers, which will help you increase brand awareness.
The great thing about using these apps is that you can be as creative as you want. You can combine different angles and shapes together, create mirrored images or clone images to create amazing and fun photos your viewers want find anywhere else.
Instagram continues to grow in popularity partly because people enjoy looking at images and short videos and partly because it gives you a fun and unique way to tell the world about your company. Use these tips for using Instagram successfully and you can enjoy the benefits this photo app has to offer.Share