If you’re in the restaurant business, Instagram is an excellent way to promote your company. You can promote your business locally or all across the globe, depending on the size of your establishment. This is perfect for the small family owned restaurants that only need to target local residents. On the other hand, if you have a large food chain with restaurants in different countries, you can target a global audience and spread brand awareness all over the world.
Restaurants have so many options concerning what to post that you’ll never have to worry about running out of ideas. For example, you can take photos of the daily specials or of the different types of deserts you offer. You can also post images of any new foods you add to the menu or of any items that you serve for a limited time. Coming up with ideas on what to post shouldn’t be a problem, which is one of the reasons why Instagram and restaurants go together well. Below are a few more reasons to consider adding this app to your online marketing plan.
Why Instagram Works So Well for Restaurants
Most any business can use Instagram but restaurants can really benefit from this app for several different reasons. How many times have you saw an image of your favorite food and then that’s all you can think about until you get the opportunity to sit down and enjoy it? A good quality image of delicious food can actually make you crave it and sometimes, you can practically taste it. That’s the power of photography!
People love sharing their own photos as much as they enjoy viewing others, so this app gives you a great way to encourage users to post photo’s of themselves with friends and family eating at your restaurant. This will help you build consumer trust and help encourage more users to start following you on Instagram.
Some ways to do this is to offer special discounts for anyone that submits a photo during a specific timeframe or by holding contests. Use your imagination and think about what would encourage you to follow a company on Instagram. This will help you create photos to drive engagement and to keep users interested in your content.
Benefits of Having an Instagram Account
The main way Instagram can benefit your restaurant is by giving you a fun and interesting way to increase brand awareness and encourage consumers to visit your establishment. You can use photos to give viewers an inside look of your restaurant and to help build a personal relationship with them. When they visit your restaurant and see employees they’ve seen photos of, they feel a connection. It’s like visiting an old friend and this helps to create a relaxing and pleasant environment.
This photo-sharing app has a lot of potential when it comes to enhancing brand awareness for any business but restaurants can really benefit. Just be sure to promote your Instagram account so you can get the most from your marketing efforts.Share