Encouraging engagement on Facebook is important. You need to have an active community that like and share your content in order to get the most from this social networking site. You need to post on your page everyday to keep your fans interested and it’s a good idea to create short posts. Even though you’re allowed more, posts that have around 250 characters seem to yield the most engagement.
Creating interesting content that gets the attention of your fans is the first step but you have to understand your fans before you can do that. This is why taking time to research you targeted audience before you create your content is important. If you don’t know your audience, how can know what they want to see on your page.
You need to have some idea of what gets their attention the most and then go from there. Normally, quotes, images and news stories work very well for any type of audiences but you have to experiment to see what works best for you. Below are three more ways to encourage engagement on your fan page.
Encourage Your Fans to Leave Comments
Look for ways to encourage your fans to leave comments. One of the best ways to do this is by asking lots of questions. You can also ask your fans for their opinion about your products, customer service or anything else company related. However, when you do this, be prepared to deal with some negative comments on your fan page.
You can’t make everyone happy all the time, so there will be someone out there who had a bad customer service experience or who didn’t like the product they purchased. When someone leaves a negative comment, you’ll have a chance to turn that unhappy customer into a happy one that will share this experience and their new founded interest in your company with all of their friends.
Leave Comments on the Content Your Fans Post
The next step would be to leave comments on the content your fans post to show them that you are paying attention and very interested in the information they share. There is no better way to get someone’s attention than to start asking questions about something they clearly have an interest in. It’s a great way to get to know your audience better, too. It’ll even help you discover the best topics to get your fans talking, which can also help you get more Facebook fans to join your community.
Motivate Your Fans with Special Discounts
Nothing gets people talking faster than a company who offers great deals and special promotions on their products. People love to save money, so offering these incentives can help encourage your fans to share your post with all of their friends. You can even offer special discounts for those who join your online community and this will help to increase your fan base even more. Consumers want to follow companies that offer them something in return. They will like not only your FAcebook page but also follow you on other social media platforms.
Getting your online community talking is necessary in order to use Facebook successfully for marketing your business. You need them to share your post and to engage with each other in order to enhance brand awareness and build a strong online presence. Creating good content, encouraging comments and offering fans incentives are all great ways to build Facebook engagement.Share