Building your Instagram community can be a challenge but it’s not impossible. People already love looking at photos, so all you need to do is find ways to get them interested in visiting your account. Instagram makes it easy for you to display your products and market your company in a way that is both fun and interesting.
Expect it to take some time to build a large online community when you first start out because it’s not going to happen overnight or even within a couple of weeks, so don’t get impatient. As long as you’re steadily gaining followers, you know you’re doing something right but you can still take steps to speed up the process a little and the following tips can help.
Create a Good Profile
Your profile plays a major role in building your community because this is what many users look at to determine if they want to follow you or not. If your profile is incomplete or confusing, many people won’t bother to follow you. Therefore, you need to write a brief description of your business that gives readers a good idea of what your company is all about. Include a link to your website to make it easy for people to learn more about your company. Normally, users will decide whether to follow you or not within the first few minutes of viewing your account, so your profile is very important.
Link to Other Social Media Accounts
Instagram is an excellent way to create interest in your business but you need to use all of the available options you have to draw attention to your account. If you have a Facebook, Tumblr or Twitter account, link your Instagram account to these social media platforms. This way, all of your followers on these accounts will know about your Instagram account. All they have to do is click the link to check it out and many of them will end up following you on Instagram, too. You can also add your link to your website, emails and all other advertisements.
Sometimes, people need a little incentive to follow you and there are many ways to do this. For example, you can offer special discounts to your current followers and a free gift for your new followers. When you offer users incentives to follow you on Instagram, you’ll see your community start to grow.
If you want people to join your community, you need to take steps to keep everyone talking. No one wants to join a community where nothing is going on. That would be extremely boring, so find ways to engage your audience to encourage them to leave messages and to share your photos with others.
You’ll also need to post photos and leave comments at different times throughout the day so you can reach different viewers. This will help you reach more people, so you can encourage them to join your community. Building an Instagram community takes time but with a little determination and creative, you can have a large fan base.Share